In our last blog, we discussed analyzing your dealership’s current state and how to boost your customer retention. A great way to keep people coming back is with personalized customer service and a strong service menu. But keeping people coming back with a complimentary maintenance program is one thing; what can you do to keep dealership service customers coming back after the complimentary stuff is gone?
Any franchise auto dealer worth their salt can quickly and easily tell you how many cars they’ve sold. We’ve all got that info readily available. But do you know how many of those customers were repeat buyers? You know your sales numbers, but do you know your automotive customer retention numbers?
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers with an engaging, interactive, and powerful message, the next step is to onboard them and start nurturing customer relationships.